Brand Identity

Creating an identity is most exciting when it's your own. At Synaptx, we started out with a successful team and not much more. Hundreds of names, logo sketches and discussions later, we arrived at 'Synaptx.' In an industry that was just beginning it's headlong rush towards interCapped words and e-this and i-that.. Synaptx meant to stick out in a quizzical, yet slick fashion.

Although there are many logos that resemble Synaptx's signature 'swoops,' the hi-tech feel of the identity remains singular. Synaptx was purchased by Paladyne, Inc. By the way, for you trekkers out there, we had no idea that the logo looked so much like the Klingon flag until after we'd developed it.

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