Download the Masterkey.com Style Guide[2578k] Requires Acrobat Reader

Masterkey.com Style Guide

Imagine, for just a moment, if the rules for spoken English changed with every person you talked to? It would be awfully difficult to have any useful conversations in that situation. Yet, designers expect that users will happily adjust to their "better mousetrap" when they visit a new web site. The truth is that most users get confused and leave when branding and UI elements don't exhibit consistency.

It is for this reason that a style guide is so important. Traditionally produced for an external audience, the style guide has become an essential part of any serious web strategy. Masterkey.com's style guide is a compact document, used to streamline the approval process necessary when communications are created by external sources.

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