Web Site Design for Masterkey.com

The Masterkey web site won't be up forever, so I've collected these screenshots for your perusal. Although the team spent months and months of planning for a larger, more functional site - in the end this version was all we had the time to actually create. We managed to knit together 25 fulfillment partners, covering various vertical markets along the horizontal market that is created by the act of moving. Some partners were integrated nicely via XML - we had some ugly frames-based integrations too.

If the project were mine to re-do, I think I would have come up with a sleeker site, with less emphasis on marketing goals(i.e. photgraphy) and more emphasis on usability (e.g. clearer labels, orientation). It was tough, because the company was just getting started and marketing goals were of paramount importance to the organization. Hopefully, I'll be able to apply the lessons learned in future projects. Well, without further ado, here are the screenshots:

Screenshots
Home Page This was the first page users would see when they visited Masterkey.com.	'My Masterkey' This page was the user's home page once they'd registered as a member.	'Research' This was the main page for the 'Research' section.
'Research: Choose a City' These tools allowed users query a database of cities against their criteria to find the best place for them.	'Research: Find a Home' Users looking for a Home could explore framed partner sites for apartments, homes and temporary housing.	'Research: Schools/Chil...' This section of the site gave access to school reports and childcare partners.
'Moving Out' Users could obtain instant quotes and service reviews for their move, DIY or full-service.	'Moving Out: Packing' This sub-section allowed for calculating packing supply needs and purchasing them from a partner.	'Moving Out: Moving' Real-time quotes on full-service moves and booking for truck rental were available from this page.
'Address Change' Various partners were tapped to allow users to change their address on-line without the usual hassle.	'Addr. Change: Postcards' With a tip of the hat to Apple.com, we allowed users to create moving e-mail postcards, choosing from an array of colorful photos. Messages could be displayed in	Postcards (cont.) a selected font and would driver recipients back to the site for viewing, thus creating a marketing opportunity.
Postcards (cont.)	'Utilities' This section gave users access to a variety of services for cutting off and turning off all manner of utilites and other connections.	'Utilities: Gas/Electric' This partnership, with EnergyGuide.com, exchanged XML messages to allow the customer to execute connections on-line.
'Utilities: Telecom' This section gave users the ability to switch their local, long-distance and wireless services.	'Finances & Insurance' Masterkey offered more framed partnerships for this important part of every move.	'Settling In' Users were able to access many articles on settling into their new homes, as well as many home services related to getting set up in a new place.
'Moving Planner' This moving planner was the most full featured in the industry. Providing for lots of customization, it's goal was to allow the user to actively track their	Moving Planner (cont.) moving tasks and service relationships throughout the moving process. In addition to the 100 pre-defined moving tasks, users could add their own entries to	Moving Planner (cont.) the list. A calendar was also included to allow users to get a different view of their task list, either by week, month or a day.

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