Brand Identity

In the information economy, it's extremely difficult to dream up anything new or different. There is such a glut of imagery for people to digest, it's a wonder people remember anything at all. At Masterkey, the team collaborated with an agency to develop this "language of moving" to describe all the horizontal markets the company touched. It was important to communicate that Masterkey was about the the entire process, not just "boxes" or "changing your address." The final identity was fleshed out in the Masterkey Style Guide.

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